Head over Heels

Your Boulevardier took a twilight stroll around downtown, stopping at the usual places: the bank (Wells Fargo, in his case), the post office, Castro Village (Yogofina is becoming a minor obsession) and Peet's. On the way to coffee, he noticed that the new day spa in the former Beneficial Finance storefront -- cleverly named "Holiday Spa" and featuring foot reflexology -- has a sign issue that only appears at night.



There are two ways to look at this situation (he said, not at all intending to be clever or ironic). Either the owners of the strip mall (or the Holiday Spa itself) were cutting costs and corners in making their sign; or that they were recycling, and also giving a subliminal message that the services presented are, in fact, beneficial. Either way, though, it must be noted that the sign is nearly impossible to read at night.